web design

Company Servicing Stop
Task Design a brand new website
Tools Photoshop, Illustrator

I joined Servicing Stop in 2015. My main task was to design a brand new, responsive website based on the Bootstrap grid.

This task required a thorough analysis of the site's content. All previous changes resulted in decreased conversion rates.

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My first project focused on organising the content. The monochrome background didn't distract from the Call To Action - to get a quote.

The project was a success, as the conversion rate increased at launch. The customers were presented with a clear and user friendly design. However, the matter of the background remained in the air.

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A/B tests showed that the best performing background contained an element of an idealised car; as long as it didn't draw attention away from the message. The converstion rates were further improved by a contrasting colour of the CTA button.

We also increased the number of visual elements above the fold line. The most eye-catching ones were the offer banners. I designed multiple versions using various themes.

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I also put forward versions with illustrated background of lower contrast and lighter colour scheme.

Additionally, I prepared new designs of the mobile site. They prioritised clarity and automobile elements.

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The best results were achieved by a high-contrast, black and white page with very simple graphic elements in the background.

These are two examples of my design with promotional banners above.

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Servicing Stop Adwords Banners