Website & its Conversions

Servicing Stop

I collaborated with Servicing Stop from 2015 to 2019. I designed a new website based on Bootstrap's grid. Then, together with the IT and SEO team, we aimed for the best visual effect that would translate into conversions.

Website Variants

At that time, there was still a popularity of a certain decorative aspect to website elements and campaign banners. But hidden within were very precise assumptions about colours, font sizes, and layout to encourage and facilitate orders. I proposed various layout sets, including banners on the homepage, Adwords banners, and newsletters. We tested many SEO segments for the visual appeal of banners. I gained valuable experience in how aesthetic solutions perform not based on the client's subjective judgment but on hard statistical data.

Animated Google Adwords Campaign

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